Psoriasis is a skin disease causing red, scaly patches of skin but can also affect the nails and joints. This condition is not infectious, but can be severe. Its exact cause is yet to be discovered, but we do know that the immune system and genetics play major roles in its development. A common belief is that the immune system is somehow mistakenly triggered, which speeds up the growth cycle of skin cells among other immune reactions. People who suffer from psoriasis know that this uncomfortable and at times disfiguring skin disease can be difficult and frustrating to treat. The condition comes and goes in cycles of remissions and flare-ups and will last a lifetime. While there are medications and other therapies that can help to clear up the patches of red, scaly, thickened skin that are the hallmark of psoriasis, there is no cure. However, this information leaflet will help to explain the methods to control the symptoms and how our LiveLife pharmacies can be part of your “optimal treatment/management” plan for psoriasis. We understand that this disease can be quite embarrassing and distressing for people, sometimes leading to low self-esteem and even depression; so it is important for you to know we offer empathy and patience to each and every one of our customers in the pharmacy.